The Excitement of Prospecting & Cold-Calling

So the economy hasn't come roaring back like we all hoped...

So there is still a lot of uncertainty that is holding businesses back from making large purchases...

So we have a ton of potential jobs on the back burner for one reason or another...

Are we going to fold up our tents and go home?

Heck no! That isn't what Americans do. Now is the time we dig down deep and work harder than we have ever worked. 

Slower economic times should be the time you use to build new relationships with clients & rekindle networking opportunities from the past.

These are the times I enjoy printing up prospect lists and really getting to work. With these rainy days we have been having here in South Louisiana, using a Friday afternoon to set up an itinerary filled with new prospects and  inactive accounts was time well spent.

Although these sales calls may not immediately ring the cash register, they can pay dividends for a company's morale. Opening new accounts or reactivating customer accounts from the past can be a shot of adrenaline a firm can really benefit from in these tough times. It gives your support staff something to rally around.

It can also be just the thing to inspire your clients to be more positive about the future. Getting him excited about buying is your job. Don't miss the opportunity. Don't participate in any negative talk. If your client starts poor-mouthing the economy, counter that with some positive news.

This week I have challenged myself to see more clients than I have been averaging in the past few months. Yes, I know it is the week before Christmas. Yes, I know a lot of people are concerned with the effects of the Affordable Care Act on their business's bottom line. Yes, I know everyone's revenues haven't been where they would like them to be. But, if I bring a positive attitude, value-added benefits of our products and services and a fair deal to these potential clients, maybe I can be the spark that ignites this economy to come roaring back.

This is what we do in America. We dig deep and keep moving forward.

I look forward to this week of new challenges.